Do Smartphone Colors Matter?

Read the full article and vote in our poll: http://andauth.co/bwyDGE | Josh explores the trend hitting many of this year’s flagships — new colors, new design choices, and the companies that are making more of an effort. Featuring the Galaxy S9, the Huawei P20, and the HTC U12 Plus!

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29 thoughts on “Do Smartphone Colors Matter?

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  2. I have a clear back on my Lite Purple case that matches the Twilight blue on my P20 pro. Yes the color choices are important to me. People see the casing is purple on the edge and ask why purple? I turn it around to the back, and the're like "oh, nice".

  3. I have a Samsung Galaxy S9+ in black. Colors matters because choice in great, but I chose black because I thought it looked really nice and sleek.

  4. Colors don't matter, cases do. Do we always look at the back of our phones? does it really matter? are we that conscious of what others think of us, by the wow factor they get from the backsides of the phone?

    Give me black, then I can lay whatever skin, or case I want on it, and make it my own. Color locks you in.

  5. The moment you try hard to protect it with cases, colors don't really matter, but for a person who likes black like i do, it's still less interesting.

  6. I think it's because we've reached a point where all flagships are really good at everything – you don't see phones today with crappy performance or cameras. This is in general a good thing but it results in it being really difficult to choose a brand. The Pixels have the best cameras, but people won't inherently choose them, because the cameras aren't that much better than the competition. They do however have a childish, plastic-feeling (some would say downright ugly) design, whereas the S9 is a negligible downgrade in camera with a far better design. So there's more differentiation in design – but now all phones are becoming glass/metal sandwiches, from iPhone to Samsung to LG to Huawei to HTC to Oneplus to Sony… Which means the only clear difference you can have now is color. This is a great opportunity for lesser-known brands like the latter four to funnel disproportionate resources into color, because it's quickly becoming the only point of variation.

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