Burger King’s latest marketing strategy raises questions

The commercial shows a moldy Whopper as a voiceover says the company won’t use preservatives in food anymore.

#ABCNews #BurgerKing #Whopper #Marketing

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49 thoughts on “Burger King’s latest marketing strategy raises questions

  1. They are doing a play on the McDonalds burger that still looked the same after it sat there for years — with no mold or anything else– because of preservatives and additives. HUGE difference. How could you not have seen that!

  2. That's not strange that's awesome try that with a McDonald's Quarter Pounder it'll stay perfect after 20 year's 🤢🤢🤢🤢🤢🤢🤢🤢🤢🤢🤢🤢🤢🤢🤮🤮🤮🤮🤮🤮

  3. How does that newscaster not know Burger King is actually taking a shot at McDonald’s with this ad. People let a McDonald’s burger sit for so many days and it still looks the same. Are you going to tell me that dumb bitch isn’t on social media all day long? C’mon she should already know this.

  4. This is pretty genius, anyone who watched "super size me" remembers the McDs fries that never mold.
    This just shows that your food is absolutely going to be fresh, maybe not healthy, but at least very fresh.

  5. I mean it's still soaked in pesticides and flavoring chemicals … they just removed some of the heavy duty preservatives. It's still nasty and extremely bad for you. If you want a burger go to the local greasy spoon.

  6. Wow I work for buger king and after this I WIll Not eat buger king ever again. this is not a way to get customers . If was watching TV and seen this commercial I would never go to buger king again. As a matter of fact I'm sharing this so people can see how buger king is advertising there wopper. I am ashamed to work for buger king.

  7. Exactly the image I want to see during a nationwide/worldwide health epidemic allegedly spawned by food. A moldy, bacteria invested, virusy-looking burger. Yikes! No Burger King for me?
    The executive that came up with this dumb idea will be losing their job.

  8. THIS!!! If people are grossed out, or 'dont want to see, or have mold in their foods' are clearly not understanding.. So people think that burger king will end up selling moldy burgers 😂 bitch bet if that thing was moldy youd smell it over the burger. We get that burger king still isn't "health" food. But this is the way to go.

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