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Frank Luntz is a strategist and pollster who has worked on behalf of the Republican Party for nearly three decades.

Luntz’s candid, full interview was conducted with FRONTLINE during the making of the two-part January 2020 documentary series “America’s Great Divide: From Obama to Trump.”

Watch Part One here: https://youtu.be/SnMBYMOTwEs
And Part Two here: https://youtu.be/l5vyDPN19ww

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This interview is being published as part of FRONTLINE’s Transparency Project, an effort to open up the source material behind our documentaries. Explore the transcript and interactive version of this interview, and others, on the FRONTLINE website:

https://www.pbs.org/wgbh/frontline/interview-collection/americas-great-divide-from-obama-to-trump/

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#AmericasGreatDivide #frontlinePBS #FrankLuntz

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Funding for FRONTLINE is provided through the support of PBS viewers and by the Corporation for Public Broadcasting. Major funding for FRONTLINE is provided by the John D. and Catherine T. MacArthur Foundation and the Ford Foundation. Additional funding is provided by the Abrams Foundation, the Park Foundation, The John and Helen Glessner Family Trust, and the FRONTLINE Journalism Fund with major support from Jon and Jo Ann Hagler on behalf of the Jon L. Hagler Foundation.

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46 thoughts on “America’s Great Divide: Frank Luntz Interview | FRONTLINE

  1. Oh dear! how ignorant can this guy Frank be! saying that Fox is just a tiny subsection in the news media category!!! can't stand ignorant people who think they can lecture on politics!!!! Continue denying CNN, CBS, NBC are a failure news media, constantly lying, and Conservative "HATERS" ANYONE BLIND AND DEAf IS ABLE TO SEE AND HEAR WHAT THE MEDIA IS!!!!!

  2. Legitimate surveys have shown that about 90% of reporting on Donald Trump was negative. He won the nomination over 16 highly qualified Republican presidential candidates. He suffered through FIVE politicized trials with the radical leftist judges and juries trying to toss him into prison for 300 years. Congress impeached him TWICE. Biden had kept thousands of secret classified government documents, but it was only Trump’s personal residence in Mar a Lago that was raided with armed Swat tactics to seize similar documents, and only about 320 were found after all that. TV comedians ridiculed him nightly, and one even posed with a bloody fake severed Trump head. He survived two assassination attempts. And he was outspent in this last election by more than two-to-one! Yet he won — on his dedication, his stamina, his willingness to fight, in other words: his leadership. We elected a leader who will fight to make America work and prosper again.

  3. Frank Luntz s full of hot air. Kumbaya with Obama? Under Obama we got college Black “safe spaces”, separate Blacks-only graduation ceremonies, and the horrible rioting and rampaging Black Lives Matter “movement”. So ugly. And speaking of experience, it was Obama who was the unskilled neophyte and Sarah Palin who had the track record of great success running Alaska’s oil board and who had been an immensely popular and successful Governor of Alaska. Obama did more to set race relations back than any other President. What the left fears most now is that President Trump will be successful — bringing down our debt, bringing back well-paying jobs, closing our borders, sending gangsters back where they came from, brokering peace deals throughout the world, and preventing Russia or China from military or economic domination.

  4. That’s because people are sick of the “establishment” so we do not want Washington insiders like Biden stealing money for 51 years from the government!!!

  5. What experience in governing did Barack Obama. He sold cocaine on the streets of Chicago as a “community organizer” and his short time in the Senate and one speech at DNC. That does not qualify you to be President!!!

  6. If Obama was actually great, Hillary would have bagged the Presidency. The reason why Trump won is because so many average Americans were disappointed with the Obama presidency and felt left out. Trump promised to uplift them, so the people voted for him.

  7. He’s right about most things but he’s being too critical of Obama and not critical enough of Trump particularly about how the media dealt with them. The media might have loved Obama, but the reasons they turned on Trump occurred based on how Trump talked to people and about people

  8. 58:14 – Fantasy. Until very recent history, America had different ethnic groups who were only nice to their own kind. To the extent that America was ever great, it's because it had ambitious, optimistic, and prosperous people who adhered to the same epistemic norms and pursued similar goals.

  9. Luntz, you're completely full of it. Completely disingenuous. Complete lies about the Tea Party. The Tea Party used some of the most vile language ever heard. They were horrendous. Always making excuses for Trump, always blaming the left. Trump understands the average person? Have you lost your damn mind. Great American my ass.

  10. I value Frank Luntz' observations, because they appear based on his focus groups, not just his "reading tea leaves", and (to my mind) common sense about how people think and react. I have been in mostly liberal and educated settings over the years, and find there is a kind of arrogance, often unrealized, about people and their choices. For example, I once reported in a group that when i went to a newly constructed elementary school as a child, flush toilets (according to my mother) were explained to us all, because some children did not have indoor plumbing. One of the people in the group had to make the point that a friend of hers, who was white but grew up poor, still had "white privilege".

  11. "We were nice people that didn't hate…." Wow. Instituionalized racism, women as legal second-class citizens, roles to be lived in and no toleration for differences away from White Conservative Christan values. He forgets the lynchings and bigotry that was "normal" for those time. He also forgets that Trump openly LIES to the American people with baseless and fact free claims from medicine (inject bleach), open bigotry (White Supremacists as "fine people"), a repeat marital cheat, +serious weather (Puerto Rico), and caused an insurrection. Yet he discusses Trump and Obama as peers in being honorable, decent, and truth-respecting people. They are not. Trump is a pathological sociopath and beyond narcissistic. Trump praises the worst dictators on the planet and calls them friends. Frank is spot-on right about a lot of things. But to think Trump and Obama represent two groups of equally moral and rational people is just not true.

  12. There wasnt one untill we, the conservatives pushed back. I was done in 2016!!!! Trumo was never given a spot of chance!!!!The bullying was over the top re: race bias. Of course no Ben Carson, Herman Cain, Thomas Sowell, then the comm ty marxist organizer did the sinister deed. I knew when hearing his minister, I m out!!!!

  13. this interview should be played to every class of students 3x/school year from kindergarten to ph.d. level university. should be broadcast on every network at least once/week in prime time. every broadcast station the same. should be a standing article in every paper, every magazine, on every news channel daily, every blog even every podcast(wanna cast? you gotta share truth as well) reread by people w/ voices like samuel l jackson, morgan freeman, kieth david, john stewart, noam chomsky, george f will, john oliver, krs-one, oprah, ronnie cheng, tom brokaw fer chrissakes. sarah silverman, rachel maddow, david letterman, kool keith. people w/ voices that make an impact, are somewhat trusted and wouldn't irritate or drive off those who need the message most. jimmy carter before he dies. loretta lynne would reach a lot of folks. you know? this is tough stuff but this cat is right: if we don't change big and change soon then we're done. we can if we want to. i know i do. how about you? 'oh beautiful for spacious skies…….'

  14. Fahat Frank lies about the origins of the TEA Party (he lies about a lot of things, except a menu). It was a Democrat in Binghamton, NY, who STARTED the TEA Party. Have to come back when there's more time to correct this bloviating gasbag.

  15. I call TOTAL bullshit on this guy. Some of the s**t he said happened I can almost guarantee didn't happen. Obama and his husband are the biggest scam ever pulled on any country. I'll put money on it that half or more of the people in attendance at BOs inauguration 100% regret voting for that POS. TRUMP 2024🇺🇸🇺🇸🇺🇸 45, 46, and 47.

  16. This is ALL Rupert's doing. Period. Oh yes ….there are many reasons why America has collapsed (and YES we already have collapsed….Mark my words) but without Rupert Murdoch the right could have never had a shred of power. ……and with this guy here's reason why we got Palin is BS. The anti Obama backlash was simply due to HIS RACE. END OF STORY. PERIOD. Same reason got Trump….then Biden. They're as opposite of Obama outwardly as we find to vote for.

  17. It's difficult to argue w/ his perspectives; especially on social media, and the harm that it is causing us, in so many ways, without for many people even the realization that it is happening right before our very eyes….

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