Reportedly, YouTube is testing a new, ad-supported service – TV channel streaming. The company is currently in talks with various companies to bring TV shows, movies and whole TV channels to its platform. In fact, YouTube said it’s already trialing the service and select YouTube users are testing the waters.
For now, YouTube is gauging viewers’ interest and if everything goes according to plan, the Google-owned service may ask for a 45% cut of the ad revenue. This is actually YouTube’s deal with content creators as well.
This appears to be yet another push from YouTube to branch out. More recently, the streaming platform struck a deal with NFL Sunday Ticket and it will be streamed on YouTube TV and YouTube Primetime Channels, starting this year. It’s also beginning to share its ad revenue with creators of YouTube Shorts, which would make the service more lucrative than TikTok.