The state of the worldwide smartphone market has Samsung as the world’s top smartphone manufacturer, followed by Apple and Huawei in second and third position respectively. However, that’s not the interesting part of Instant Flash News’ latest report for the worldwide smartphone market in Q3 2017, which is based on data from IDC. The report shows some interesting new facts.
Did you know that Xiaomi’s market share grew by nearly two-fold in Q3 2017? That’s because of the Chinese OEM’s incredible performance in the Indian smartphone market, where it is now level with Samsung with respect to market share.
Also, did you know that even HMD Global (Nokia) has experienced a year-over-year growth exceeding 50%, along with Xiaomi? Other smartphone vendors weren’t so lucky, though, as they experienced negative year-over-year growth generally.
The report noted that global shipment of mobile phones in Q3 2017 has reached 506 million units, which is 7.6 percent up quarter-on-quarter, and 2.3 percent up year-over-year. It also stated that the top 10 vendors have generally experienced a positive year-over-year growth.
With respect to smartphones, global shipments in Q3 2017 reached 377 million units, 8.4 percent up quarter-on-quarter and 3.4 percent up year-over-year. Samsung retains its position at the top with 22 percent market share, followed by Apple with 12 percent.
Which regions experienced growth in smartphone shipments? According to Instant Flash News, regions other than Western Europe have a positive year-over-year growth. Latin America, for example, has experienced a 10 percent YoY growth. In contrast, Asia Pacific still leads the smartphone market despite having a YoY growth rate of merely 4 percent.
Samsung leads the majority of markets with the exceptions of APAC and North America. The report notes that APAC in particular is a competitive market as the top five brands are separated by only a few percentage points. It adds that Xiaomi and Huawei are experiencing success in Central and Eastern Europe, but Huawei isn’t doing so well in Middle East and Africa. Lenovo, on the other hand, is performing well in North America, Western Europe, and Latin America.
The success of the Chinese OEMs has become one of the major talking points this year. According to the report, the vendors led both the Chinese and the Indian markets in Q3 2017. In China, Huawei leads and along with Oppo, Vivo, and Xiaomi, has already exceeded Samsung and Apple. The former’s struggles in the Chinese market have been noted before, and it is said to trail behind Gionee and Meizu
Moving on to price brackets, the Instant Flash News report said that the entry level price segment (below $150) still leads the market with nearly 40% of market share. However, it’s trending downwards, and is highly competitive, with the combined shipments of top five vendors being only 40% of the total.
On the other hand, Apple and Samsung still dominate the $500 and above price segment. Samsung and Huawei’s phones are found in nearly all price segments, whereas Oppo and Vivo lead in the $300-$500 segment. The premium $700+ segment is the focus of Apple, while Xiaomi’s share of $150-$200 products is growing.
Finally, the report states that the average selling price (ASP) of iPhones is floating around $700. On the other hand, Samsung’s smartphone ASP is trending downwards. The ASPs of Chinese OEMs such as Vivo, Oppo, and Huawei are going up.
The report confirms the contrasting fortunes of different manufacturers. Samsung is stagnating in India, while Xiaomi is experiencing a rapid growth rate. Huawei is gearing up to expand its sphere of business, and Oppo and Vivo are said to be moving towards online sales. We are waiting to see how the smartphone market develops next year.