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“When I worked at Amazon, we had training specifically on the use of terms like ‘monopoly,’” James Thomson, whose last role at Amazon was as head of Amazon Services, told FRONTLINE. He spoke about Amazon’s power, its impact on businesses and brands, and the way it handles data.

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This excerpt is from an interview conducted for FRONTLINE’s documentary “Amazon Empire,” which examines how founder and CEO Jeff Bezos turned Amazon into a business empire that is unprecedented in the history of American capitalism.

For the full story, watch “Amazon Empire: The Rise and Reign of Jeff Bezos” starting Tuesday, Feb. 18 at 9/8c on PBS and online: https://to.pbs.org/2SH9uSj

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Funding for FRONTLINE is provided through the support of PBS viewers and by the Corporation for Public Broadcasting. Major funding for FRONTLINE is provided by the John D. and Catherine T. MacArthur Foundation and the Ford Foundation. Additional funding is provided by the Abrams Foundation, the Park Foundation, The John and Helen Glessner Family Trust, the Heising-Simons Foundation, and the FRONTLINE Journalism Fund with major support from Jon and Jo Ann Hagler on behalf of the Jon L. Hagler Foundation.

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11 thoughts on “Amazon Empire: James Thomson Interview | FRONTLINE

  1. Amazon is the new face of the age of cyber-fiefdom(s). Think about it – it's a marketplace of its own, has its own rules, its own taxation (by means of fees) and its own lord. Amazon can do whatever they want with your seller account – they can close it at will, limit it, withold its funds, delay disbursement, suspend, reactivate, answer or not answer your questions… It's neo-feudalism in the cyberworld! :-)) All hail the new cyber-fiefdoms!

  2. Richard Leslie Allinger

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    THANK YOU, BROTHER RICHARD 🙏

  3. So this guy represents BRANDS and he says he is concerned for customers' choices… does anyone see how ridiculous this is??  

    He also sneakily says "we can ask if amazon…" sure we can ASK all sots of questions!!

    I say it again, my only concern SO FAR with what this Frontline thing has presented is for WHEN Bezos is not in charge of it.

  4. This guy is just plain stupid… it would take loner to explain why and to examine what he actually says, but all of it is just plain stupid. 

    As One minuscule example of how stupid what he says is:
    People with "brands" don't HAVE TO sell on Amazon.
    He'd say some idiocy like, " but to stay competitive…" well that is the system we got, capitalism.
    He says "if some people get a hold or have access to some of your products, and sells them cheaper on Amazon"…. what!! The brads trade on "exclusivity" or scarcity, like women bags etc… but in the end it is a bad, a purse… most cannot tell the difference between a real one and a fake, the snobbish lads!!

  5. New and improved is not always improved. If it ain’t broke, don’t fix it. Someone changed the pudding cups recipe. I don’t buy them at all anymore. That’s only one example. How is losing customers a good business model? Is that the new and improved model? Don’t assume that anyone in my household has to have a pudding cup.

  6. Amazon is certainly a monopoly by any one standard at this point. Dominant in a number of areas….cloud, e-commerce, logistics, ground transportation, warehouse logistics, shipping, etc. Wow ! They are totally dominant !

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